The Rise of Influencer-Driven Consumable Products
The Rise of Influencer-Driven Consumable ProductsThere are several reasons why influencers and people with large social media and podcast platforms are starting their own line of consumable products:1. Increased revenue streams: Creating and selling consumable products allows influencers to diversify their income sources beyond advertising and sponsored content. By offering a tangible product that appeals to their audience, influencers can generate a steady flow of revenue.2. Brand extension: A line of consumable products allows influencers to strengthen their personal brand and increase their visibility. By creating products that align with their niche and values, influencers can reinforce their unique identity and appeal to their target audience.3. Higher engagement: Consumable products create an opportunity for influencers to engage with their audience...